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Tuesday, 12 January 2010 13:50

Pick your client's, don't let you clients pick you.

Written by Dustin Bryson
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Like any design firm, we have had our fair share of "difficult" clientele.  The uninformed that believe their logo must be three quarters of the page to obtain the maximum brain smack their company is looking for.  The VP of something or other who argues that they absolutely must have everything you designed for them as a .doc for redesign purposes.  Redesign?  Isn't that why you hired us?  Yes, we have been there but we also have clients with vision.  C.E.O.'s who aren't afraid of a little edge in their ad campaign and who actually understand typography.

One of those clients is Envirocon Technologies and their C.E.O. Curtis Eggemeyer.  This guy has yet to hit thirty and he is already growing the product line (therefore the company) by leaps and bounds.  Envirocon's signature product is called Lemi Shine and if you follow us at all I am sure you are familiar with the product.

 

In an effort to see Lemi Shine in the real world we headed out to the Wal-Mart in Lynn Haven to see how people react to the product.  The responses were good and I am pretty sure Curtis even got hit on by a lovely 77 year old woman in a hover round.

 

All of this to say, you can pick your clients.  If you are a freelancer you might have to throw out a few more bids to get the exact clients you are looking for but you will be so much more happy if you don't settle.  If you are part of a firm, make sure you interview clients before taking the job.  When we first started we took every job that came our way because we needed the money.  We quickly realized that the extra work that came with having to handhold the client kept us from getting new work because our hours were all used up babysitting.

 

If it is up to you than work with those who 'get it' and before you know it you will be doing what you love.

Last modified on Friday, 15 January 2010 20:30
Dustin Bryson

Dustin Bryson

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